English for Marketers

DANONE  AQUA’s COMPANY PROFILE

 

Aqua is a brand of bottled drinking water (drinking water) produced by Aqua Golden Mississippi in Indonesia since 1973. Besides Indonesia, Aqua is also sold in Singapore. Aqua is a brand of drinking water with the largest sales in Indonesia and is one of the most famous brand of drinking water in Indonesia, which has become like a generic brand for drinking water. In Indonesia, there are 14 factories producing Aqua.

Danone AQUA is one of the largest mineral water production in Indonesia by PT. Danone AQUA has a standard of quality and quantity of mineral water is very good for human consumption.

PT. Danone Aqua has one of the humanitarian program to help communities in affected areas who have difficulty in obtaining clean water, especially water for daily consumption.

Since 1998, Aqua has also owned by multinational companies from France, Danone, the result of the merger with Danone Aqua Golden Mississippi.

PT. Aqua Golden Mississippi Tbk. Sukabumi 43159 Indonesia 
SNI           : 01-3553-1996-III

4P (PRODUCT, PRICE, PLACE, PROMOTION)

1.      PRODUCT

Product Name       : Danone Aqua

Co-Branding         : Danone

Trademark             : Aqua

Packaging              : Plastic Bottle 1500 ml, 600 ml, 330 ml, 380 ml Glass Bottle,

Plastic Glass 240 ml, Galon.

Packaging Color    : White, blue with blue background

Composition          : Water from mountain springs Babakan pari barked.

 

PRICE

Cost Estimate        : Plastic Bottle 1500 ml Rp. 3.000

  Plastic Bottle 600 ml Rp. 2.000

  Plastic Bottle 330 ml Rp. 1.500

  Glass Bottle 380 ml Rp. 2.500

   Plastic Cup 240 ml Rp. 500

  Galon Rp. 10.000

2.      PLACE

National-oriented distribution channels Aqua uses a very broad, strong on traditional markets (easily found in shops and stores that sell products Aqua). Until there is a term among the distributors of "where you are, there is the Aqua".

3.     PROMOTION

Through our "One to Ten", AQUA want to contribute proactively and continuously to provide solutions to existing problems, including difficulty in access to clean water in Indonesia in order to realize improved health habits of the family. Do, every purchase 1L AQUA (by special labels), AQUA is committed to provide facilities providing access to clean water 10L. Special programs from DANONE AQUA aims to raise awareness of healthy habits by providing access to clean water and education about health and community needs. For now, the program is being implemented in sub Boking and North Amanatun, NTT. Thanks to this program, now NTT was able to take clean water in places closer.

1. DEMOGRAPHY SEGMENTATION

If we looking from age segment AQUA can consume with all age and gender because have a quality mineral water and without chemical igredients.

2. BENEFIT SEGMENTATION

People who drink this mineral water  usually make fresh their body and feel healthy, because AQUA have a good nutrition for body.

3. SOCIAL CULTURE SEGMENTATION

AQUA produce a lot of product and they have comitment to make all people any social class can drink this products. So they chooses with cheaper price

Please, Never Say

Please, never say "forget me"
coz i'm already put your name in my heart

Please, never say "don't cry"
coz i'm already cry these nights

Please, never say "be strong"
coz i'm already be fragile since that time

Please, never say "erase all the moments"
coz i'm already remember even something you never remember


Please, never say "seek another man"
coz it always very very hard for me
to love another man

I don't know what happened

Now i'm here
Nothing's gonna change of me so fast
I still that girl.

Brother my friend's wedding party

assalammualaikum, hellooow felloooww..
last sunday morning i attended brother my friends wed party, at MAN 3 Building Malang.

I went to that venue with ka Ayu, Ane and Tya, ah ya.. we came lil bit late bcause we spent a lot of times with chit chat and make up -___-"  me and hijabers friends promise that we would make smokey eyes make up, haaah... okayy, i have no idea how to make it, so i asked ka Ane to make it on my eyes :D

we arrived at MAN 3 Building Malang at 10.30 a.m, yeaah.. and finallyyyy we met with  and wow... met the beautiful bridee, subhanallah

About Me

The original named Ayu Tifani K. Zahra 19 years. But everyone called Niken. 
Student who always wanted to be a good learner. Was studying at the Polytechnic of Malang majoring in Business Administration.
This is the preferred reading, traveling, eating ice cream, disturb little sister. It is not preferred is not read, write, not eating ice cream, not disturb little sister.